2011 Schedule
Good And Green® 2011 is a two-day conference featuring a series of general sessions, keynotes, case studies and roundtable discussions. Breakfast, lunch and breaks on both days, as well as a reception on Wednesday evening, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.
Check back regularly for updates to this Schedule. Click Here for a Printable Download
updated 04-27-2011 |
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| 8:00-9:00 |
Networking Breakfast Sponsored by Green Good Housekeeping Seal |
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| 9:00-9:15 |
Welcome
Nan McCann, President, PME Enterprises; Producer, Good And Green®
Steve Thomas, TV Host; Principal, Steve Thomas Home |
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| 9:15-9:45 |
Opening Keynote
The Development of the Green Good Housekeeping Seal
Miriam Arond, Director and Stacy Genovese, Technical Director, Good Housekeeping Research Institute |
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| 9:45-10:15 |
Marketing Insights
Marketing Sustainability: Dos, Don'ts and D'uhs
Michael Brown, Ph.D., Principal, Brown and Wilmanns Environmental LLC |
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| 10:15-10:45 |
Green Corporate Identity
Hearst Tower: Not Just a Better Skyline, a Better Sky
Lou Nowikas, Director of Operations, Real Estate & Facilities Planning, Hearst |
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| 10:45-11:15 |
Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by SCA Tissue North America
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| 11:15-11:45 |
Marketing Insights
Is Green Organic to Your Company or Just a Layer of Noise Pollution? SCA a Green Story
Mike Kapalko, Sustainability Marketing Manager, SCA Tissue North America; Mary Shaughnessy, Vice President Group Account Director, Cramer-Krasselt
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| 11:45-12:30 |
Brand Panel
Heart of Green Award Winning Brand Interview
Dan Shapley, Senior Editor, TheDailyGreen.com
Interviews
Jasper van Brakel, CEO, Weleda North America
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12:30-2:00 |
Networking Lunch Sponsored by Nestle Waters North America |
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| 2:00-2:30 |
Marketer Interview
Fast Company Interviews Chipotle
Robert Safian, Editor and Managing Director, Fast Company
Interviews
Mark Crumpacker, Chief Marketing Officer, Chipotle Mexican Grill |
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| 2:30-3:00 |
Design & Innovation
From The Road to Luxury…Design With The Environment In Mind
Ken Kobrick, Co-Founder, Passchal |
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| 3:00-3:30 |
Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by Benjamin Moore
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| 3:30-4:00 |
Generation "Y"
Take Two and TEXT Me in the Morning: How to Activate and Engage Generation Y
Michael Parrish DuDell, Senior Editor, Ecorazzi.com |
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| 4:00-4:30 |
Sustainable Business Model
Building a Winery on Three E’s: Economics, Environment and Social Equity
Tim Thornhill, Partner, Mendocino Wine Company |
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| 4:30-5:00 |
Value-Based Promotion
Authentic Marketing: Corporate America’s Next Big Challenge
John Rooks, CEO/Founder and Alisa Conroy VP of Strategy, The SOAP Group |
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| 5:00-7:00 |
Networking Reception and Tours of Good Housekeeping Research Institute Sponsored by Parducci Wine |
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| 8:00-9:00 |
Networking Breakfast and Tours of Good Housekeeping Research Institute Sponsored by TheDailyGreen.com |
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| 9:00-9:15 |
Welcome
Nan McCann, President, PME Enterprises; Producer, Good And Green®
Steve Thomas, TV Host; Principal, Steve Thomas Home |
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| 9:15-9:45 |
New Research
Jump Starting the Movement – Insight and Foresight from the GfK Roper Green Gauge® Studies
Holly Heline Jarrell, Group Managing Director and Tim Kenyon, Manager, Consulting, GfK Roper Consulting
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| 9:45-10:15 |
Case Study
Lean Back, Lean Forward and Deliver on Our Green Promise: Treading “Greenly” with a Big Impact and Huge Reach
Nick Harris, Director of Digital Marketing, Benjamin Moore Paints |
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| 10:15-10:45 |
Marketer Interview
Helping End Deforestation, One Sales Rep at a Time: Avon's “Hello Green Tomorrow” Campaign
Diane MacEachern, Founder & CEO, Big Green Purse
Interviews
Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc. |
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| 10:45-11:15 |
Networking Break and Tours of Good Housekeeping Research Institute
Sponsored by GfK Roper Green Gauge® Report
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| 11:15-11:45 |
Marketing Insights
More than Marketing: Nestlé Waters’ Sustainability Story
Bob Davino, Vice President Marketing, Nestle Waters North America
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| 11:45-12:15 |
Case Study
Inspiring Women to Be “Future Friendly”: How P&G Harnesses Social Engagement to Show That Small Steps Can Make a Big Difference
Aliza Freud, Founder and CEO, SheSpeaks, Inc.
Kara Gaffney, Social Engagement and Sustainability Manager, PainePR
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| 12:15-12:45 |
Closing Keynote
The Pale Blue Dot: What is Green Building?
Steve Thomas, TV Host; Principal, Steve Thomas Home and Conference Emcee |
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| 12:45 |
Closing Remarks
Nan McCann, President, PME Enterprises; Producer, Good And Green®
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| 12:45-1:15 |
Tours of Good Housekeeping Research Institute |
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