Press Release
Contacts:
Nan McCann,
PME Enterprises, LLC
Phone: (860) 724-2649 x13 |
nan@pme-events.com
Brands and non-profits create win-win partnerships
Building sales while promoting sustainability
Experts to share case histories at Good And Green Conference
Chicago, IL – November 12, 2009 – Partnerships, programs and cross-promotions with non-profits and environmental groups are among the many successful tactics brand marketers are using to engage consumers and share their commitment to sustainability. And, experts say these collaborations are paying big dividends in terms of increased sales and brand loyalty.
Green marketing partnerships are just one of the topics highlighting the third annual Good And Green®... The Green Marketing Conference, November 17-18, 2009 here at the Chicago Cultural Center.
Pete Davies, President/Retail, TerraPass, will discuss his company’s partnership with Enterprise Rent-A-Car, which allows consumers to add a small charge to their car rental fee to fund carbon offset projects including farm power and landfill gas capture across the U.S.
“Partnerships are critical to the work we do at TerraPass,” said Davis. “Our program with Enterprise Rent-A-Car allows car renters to make a small but important contribution towards mitigating climate change. Driving and flying contribute to climate change, but we can’t be at every airport and every rental kiosk reminding people of this. Enterprise staff are. The result is that to date their customers have funded important carbon savings of 70,000 tons around the Unites States.”
“Companies like Enterprise are showing environmental leadership across a range of programs,” Davis added. “What’s great about ones like the partnership with TerraPass is that it connects customers with real solutions.”
Also at this year’s conference, executives from Mohawk Fine Papers will show how the paper industry is working with non-profit organization Metafore to evaluate, select and manufacture environmentally preferable wood and paper products.
“Our definition of sustainability is to accomplish more with less so as not to deprive future generations of essential resources,” said Thomas D. O’Connor, Chairman and CEO, Mohawk Fine Papers Inc. “By conducting our business in this manner we ensure our financial success while addressing the concerns of all who have an interest in our activities as a manufacturer of printing and writing papers.”
In addition, John Rooks and Alisa Conroy of The SOAP Group SOAP (Sustainable Organization Advocacy Partners) will present new research entitled “Heroic Marketers Do More Than Promote,” that shows brand leaders new and innovative ways to activate their brands, win “fans” instead of customers and bring sustainability and marketing together.
“Partnerships and programs like these demonstrate to consumers that brands are serious about sustainability, and that’s why they’re a key component of green marketing initiatives,” said Nan McCann, president of PME® Enterprises, LLC, producer of Good And Green®. “A successful program means everyone benefits – the brands increase market share, the consumers feel like they’re supporting something worthwhile, and of course the environment gets a break with lower emissions and smaller carbon footprints. We’ve seen a huge increase in these types of collaborations, and there’s no sign of this trend slowing down.”
Good And Green®… The Green Marketing Conference is Presented By GfK Roper Consulting. The Title Sponsor is Cotton Inc. Associate Sponsors are: Avenue Marketing & Communications, The Brand Architect Group, Red Kite Business Advisors, EarthSense, MS&L and Clarke. Showcase Sponsors are: The Shelton Group, Capitol Cups, Scott® Naturals, Bee Leaf Bags, The SOAP Group, Mr. Ellie Pooh, The Clorox Companies, GreenGiftz.com, Parducci and GreenGraffiti. Workshop Sponsor is Mohawk Fine Papers. Affiliate Sponsor is LOHAS Forum. Carbon Offset Sponsor is TerraPass. Media Sponsor is Fast Company.
This year’s Good And Green®… The Green Marketing Conference features some of the nation’s top green marketing thought leaders sharing their new research, case studies and success stories during two days of solution-based workshops, drill-down discussion groups and networking opportunities.
In addition, one attendee at Good And Green® will have an opportunity to win a copy of the new Green Gauge® Report, plus 21 complimentary consulting hours from GfK Roper Consulting, worth approximately $20,000.Good And Green®... The Green Marketing Conference is Presented By GfK Roper Consulting. The Title Sponsor is Cotton Inc. Associate Sponsors are: Avenue Marketing & Communications, The Brand Architect Group, Red Kite Business Advisors, EarthSense, MS&L and Clarke. Showcase Sponsors are: The Shelton Group, Capitol Cups, Scott® Naturals, Bee Leaf Bags, The SOAP Group, Mr. Ellie Pooh, The Clorox Companies, GreenGiftz.com, Parducci and GreenGraffiti. Workshop Sponsor is Mohawk Fine Papers. Affiliate Sponsor is LOHAS Forum. Carbon Offset Sponsor is TerraPass. Media Sponsor is Fast Company.
For further information, visit our website: www.gfkamerica.com.
