Tom Carr is Senior Vice President of Marketing for Planet Green, the first-ever 24-hour lifestyle and entertainment network, which successfully launched on June 4, 2008. Tom is responsible for providing creative brand leadership and strategy across all content platforms for Planet Green. This includes the network’s creative execution and positioning, consumer and trade marketing, partnerships, promotions and efforts to inspire the new conversation of green in the marketplace.

Most recently Tom served as consulting Chief Marketing Officer and a Director at Spanx Inc. where he oversaw all functional areas of marketing ranging from branding to corporate communications to retail and direct-to-consumer promotions. In addition, he led product positioning, wear-testing research for new products and the company’s online counterpart Spanx.com.

Prior to Spanx Inc., Tom was the Senior Vice President of Marketing for Turner Broadcasting’s TNT where he oversaw the marketing and promotion of the network’s dramatic entertainment programming. He led the network and TNT.tv in the development and launch of several multi-platform campaigns, including top rated cable series The Closer, which set industry ratings records and garnered Mark Awards such as the Top of the Mark, NAMIC Awards, EFFIEs and a Peabody Award. Tom also spearheaded one of the company’s most comprehensive initiatives to date, Into the West, and established the “We Know Drama” brand positioning. His professional experience also includes advertising roles with Nike, Inc. and The Coca-Cola Company.

Tom earned a Bachelor of Arts degree from Princeton University. Currently, he serves on the Board of Directors and as Marketing Chair for the Atlanta Ballet.

He is based at Discovery’s headquarters in Silver Spring, Maryland.

A seasoned writer, producer and strategic communications consultant, Mitch Baranowski is a founding partner at BBMG, where he has overall responsibility for the branding and marketing firm’s creative direction and its New York and San Francisco operations.

An expert in spearheading consumer campaigns and advising clients on how best to package their values-driven initiatives, Mitch recently has led marketing strategies for Appalachian Trail Conservancy, Brooklyn Public Library, CNN, Plenty Magazine and Harvard’s John F. Kennedy School of Government.

Prior to BBMG, Mitch served as managing director of public affairs for Burson-Marsteller, where his clients included Orbitz and American Airlines, and as vice president of corporate affairs for Edelman Public Relations. Earlier, he served as a director of corporate communications at AMR Corp./American Airlines, managing internal communications, marketing PR and crisis communications.

Mitch received his MA in Radio-TV-Film and Bachelor of Journalism with honors from the University of Texas at Austin.

A founding partner and principal at BBMG, Raphael Bemporad is a champion for a new approach to branding that puts values behind every marketing initiative. An expert in brand strategy, cause marketing and public affairs, Raphael has led campaigns that are international in scope and diverse in terms of issues and industries. He has directed recent initiatives for clients such as Luna Bar, UNICEF, Robert Wood Johnson Foundation, Ocean Conservancy and Social Venture Network.

Prior to co-founding BBMG, Raphael served as communications director at Do Something, where he oversaw marketing, corporate partnerships and media relations.

Raphael also has an extensive background in political communications, getting his start as a press aide to Texas Governor Ann W. Richards. He also served as communications director for the Texas Democratic Party, communications director for Texas State Senator Rodney Ellis (D-Houston), and press secretary for U.S. Congressman Lloyd Doggett (D-Texas).

He received his BA in Philosophy with honors from the University of Texas at Austin.

Denise Waggoner is Vice President of Creative Research at Getty Images. As one of the pioneers of Getty Images’ industry-leading creative research techniques, Denise has a unique insight into how images work in the world today. Her team has unprecedented resources for studying the meaning and application of photographs, illustration and film around the globe. Using information derived from researchers on the ground, world wide, plus the weight of data generated by www.gettyimages.com, along with custom-designed forecasting methods, Getty Images Creative Research identifies – and perhaps even helps shape – the visual language of tomorrow.

Kathy has spent the past two decades in the center of the active/adventure travel industry, and has traveled and led active vacations to over 38 countries and 17 states. Having researched, designed, marketed, sold and then personally escorted and facilitated the travel experiences of over 3000 travelers on small group experiential and cultural trips around the globe Kathy has developed front line experience that few marketing experts in the world can match. 2/3rds of these customers were Boomer women and many the trips were women-only departures. These natural focus groups proved to be the ideal arena for defining the growth of the boomer & mature travel market; from how they select a trip, to why they are traveling; from what products they love, to how different generations perceive themselves in an active environment. Giving Back, Time with Friends and Family, Sustainability, Learning, Health and Wellness – the importance of these issues has changed over the past decade as the Active Boomers and Boomer Women’s markets has evolved. As a passionate entrepreneur, Kathy has been instrumental in the growth of niche companies including Vermont Country Cyclers, Country Walkers, and her own company The Dragon’s Path. She founded Whole Journeys (a business unit of Whole Foods Market’s web portal WholePeople.com) and has a reputation as a trusted leader in all aspects of the active/experiential travel industry. Kathy’s zeal for technological innovations led to the development on her blog based web portal ActiveWomen.com which reviews travels and products from a women’s perspective. Understanding the importance of the Natural Foods industry, Kathy expanded her knowledge during her tenure as Marketing Director for Whole Foods Market in Boulder, CO. Her newest endeavor is to develop a travel pillar for EONS.com created by the founder of Monster.com, Jeff Taylor. Kathy is a frequent national speaker and consultant on the influence of Women, Boomers, and Matures on the travel industry as well as industries attempting to reach these consumers in the active, outdoor, travel, technology, and natural products categories.

Gwynne’s specialty, strategic analysis and planning for LOHAS-related organizations, evolves from her Masters in Environmental Management and MBA from Duke University. She brings many years of specific experience in environmental consulting where she served various companies such as Pitney Bowes and the U.S. Environmental Protection Agency. Since joining NMI in 2002, Gwynne has worked with a wide variety of clients, including Ben and Jerry’s, Aveda, Aramark, ConAgra, DuPont, Honda, Ford, Weyerhaeuser, and EPA (Energy Star). She is an expert in understanding the LOHAS consumer and their expectations for products and companies, and assisting clients to capitalize on this consumer segment. She is a frequent speaker at many industry events and conferences, including LOHAS Business Forums, the Sustainable Packaging Forum, West Coast Green, Health & Beauty America, EnvironDesign, and Greenbuild. Additionally, her expertise is regularly utilized by a range of media sources, including The Washington Post.

Steve has over 25 years of marketing, strategic consulting, and management experience across numerous industries. With his focus on health, wellness, and sustainability, he works with many clients on developing new business opportunities, strategic planning, and market research. He has pioneered a range of NMI consumer databases that analyze consumer attitudes and behavior, including NMI’s LOHAS Consumer Trends Database™. As a recognized industry expert, Steve’s expertise is also utilized on a regular basis by global media. Steve is an author of numerous reports and articles, and a regular speaker at many industry events worldwide.

Bob Safian joined Fast Company in February 2007. He had come to Mansueto Ventures from Fortune magazine, where he served as executive editor. Prior to that, he was as an executive editor at Time magazine and headed Money magazine as its managing editor for six years. Bob began his career with a seven-year tenure at The American Lawyer, where he rose from summer intern to reporter to executive editor. He joined SmartMoney in 1994. In 1997 he moved to Fortune to oversee its Wall Street and personal finance coverage.

Bob was honored in 2000 by Crain’s New York Business as one of the “40 Under 40” top young business executives in New York City and was also named to New York Magazine’s “35 Under 35” the previous year. Money was a National Magazine Finalist four times under Bob’s leadership. He also played key roles in securing National Magazine Awards for The American Lawyer, SmartMoney and Time. A native of New York City, Bob graduated magna cum laude from Brown University with a B.A. in history. He lives in Park Slope, Brooklyn, with his wife, Mary, and their three sons, Matthew, Nicholas and Daniel.

Women care about the future of the planet and the world their kids are growing up in today. And as the world's most powerful consumers, they are the driving force behind the "green revolution" that's transforming manufacturing. But women can't be taken for granted. Companies must overcome five obstacles if they hope to capture women's consumer spending as well as their loyalty.

Diane MacEachern's presentation will focus on these five obstacles that prevent women from embracing "green" more wholeheartedly: lack of time, lack of information/confusion about what's really green, price, concerns over quality, and the sense that it's "all or nothing at all." She'll highlight common mistakes marketers make in promoting their products. She'll also include recommendations for ways to overcome the obstacles, with some examples of companies that are doing it right, and some suggestions for new ways to market green to women.

Kristin Brewe’s leadership of Esurance’s brand positioning and communications strategy have helped make Esurance one of the fastest growing auto insurance companies in the U.S. The creator of the company’s pink-haired animated brand icon (Erin Esurance), Kristin also leads the auto insurer’s equally innovative, award-winning environmental marketing and advertising initiatives. Esurance was the first auto insurance company to discuss environmental issues in mass advertising and through large-scale marketing initiatives, like the company’s partnership with the World Wildlife Fund for Earth Hour. Kristin also spearheads Esurance’s involvement in locally focused environmental projects with more than 20 non-profit partners nationwide.

Dori Sera Bailey is the Director of Consumer Communications for Dreyer's Grand Ice Cream, which manufactures and distributes a full spectrum of premium and superpremium ice cream and frozen snacks, including the Dreyer's, Edy's, Häagen-Dazs, Skinny Cow, Nestlé and Eskimo Pie brands.

Dori manages Dreyer's corporate and brand public relations, including media and community relations, and employee communications. She also manages the company's consumer relations and interactive/web functions for all brands, and oversees the Dreyer's Charitable Foundation.

Dori has been instrumental in developing some of the company's most engaging consumer PR campaigns, including the Dreyer's/Edy's Slow Churned Neighborhood Salute, an annual community-building event that awards 1,500 ice cream block parties to neighborhoods across the country, and the Häagen-Dazs loves Honey Bees national campaign launched in 2008 to address the alarming disappearance of honey bees, responsible for ingredients used in more than 40 percent of Häagen-Dazs' all-natural flavors.

Prior to joining Dreyer's in 2000, Dori oversaw PR, media relations and crisis communications for SBC (formerly Pacific Bell and currently AT&T) in California for 13 years.

With 28 years of public relations agency experience, Dave Chapman provides counsel, direction and executional experience to corporate and marketing communications across a wide scope of industries. He manages the Ketchum West offices in San Francisco and Los Angeles, supporting staff, client and agency business interests for the past 15 years.

Dave has experience in developing targeted communications strategies and innovative creative approaches to address client challenges. He has strong consumer branding expertise having worked with a wide variety of food, beverage and consumer brands in his public relations agency career. At Ketchum, Dave works with such brands as the California Milk Advisory Board, National Cattlemen’s Beef Association, Häagen-Dazs and Dreyer’s/Edy’s, Kikkoman International and Ghirardelli. He also has an extensive corporate communications background especially in issues management, and channel and employee communications. One other important part of Dave’s role is to connect Ketchum’s clients with appropriate Omnicom sister agencies for integrated opportunities.

Dave also leads the agency’s global sustainability initiative. In that capacity, he leads the team that provides strategic positioning counsel and crafts authentic communications platforms for organizations developing a sustainable program.

Dave joined Ketchum in 2004 from Burson-Marsteller where he managed markets and provided brand marketing and corporate communications counsel and programming in their Chicago, Los Angeles and San Francisco offices. He is very active in the Bay Area community and sits on the executive committee of the Board of Trustees of Grace Cathedral, and is also involved with the San Francisco Opera, San Francisco Symphony and the Marin Theater Company.

Dave is a native of Wisconsin and a resident of Mill Valley.

David is an internationally recognized customer behavior expert in middle-age and older markets. He co-authored the recently-published Firms of Endearment with Raj Sisodia and Jag Sheth (Wharton School Publishing, January 2007). This book describes a new, paradigm-shifting business model referred to as the stakeholder relationship management (SRM) business model. The SRM model departs from traditional shareholder-biased business models by aligning the interests of all stakeholders in an operational schema in which no stakeholder continuously holds first rank position in a company’s attentions. Companies profiled in the book as exemplars of SRM include Whole Foods, Costco, Harley-Davidson, Patagonia, Starbucks and Southwest Airlines. David is also the author of Serving the Ageless Market (McGraw-Hill, 1990) and more recently Ageless Marketing: Strategies for Connecting with the Hearts and Minds of the New Customer Majority (Dearborn Publishing, 2003). David’s consulting assignments have taken him to Asia, Africa, Europe, and throughout North America. He is widely published in publications in the United States and abroad. He has consulted to numerous Fortune 100 companies, including American Express, AT&T, Coca-Cola, General Motors, Hartford Insurance, Marriott, MetLife, Prudential Securities, and Textron. To delve more deeply into David’s mind-opening vision of markets, consumers and the future connect with him at http://agelessmarketing.typepad.com and discover a running stream of consciousness covering some of the biggest issues in economics and market growth faced by businesses today. His book, Ageless Marketing (Dearborn 2004) can also be sampled at www.agelessmarketing.com.

Sasha Lipton has made a mark on our disposable society with the creation of a unique program to rescue and recycle plastic toys. She has taken her passion for helping children and saving the environment and turned it into a waste-need solution by keeping plastic toys out of the landfills and putting them into the hands of children in need.

Through her efforts, Second Chance Toys has rescued and recycled nearly 8,000 toys to date. Since last year’s launch of her website (www.secondchancetoys.org), Second Chance Toys has grown exponentially, with affiliates in Pennsylvania (Second Chance Toys of PA) and New York City (Second Chance Toys of NYC). Daily emails to the site include interest from organizations, donors, and businesses. In addition to generating toy collections, Second Chance Toys links donors and recipients and provides materials, coordination, identification of organizations and transportation of toys.

Recent programs coordinated with seven schools and museums around New Jersey have become the model for future efforts. The focus is to have groups (schools, institutions, troops) carry out programs at least twice a year for Earth Week (April) and in November prior to Thanksgiving and the holidays. The goal is take Second Chance Toys to a national level with program affiliates in every state.

Sasha's efforts have been featured in several newspapers and radio shows, with a front page article and photo in the New Jersey Star Ledger (Second_Chance_Toys_NJ_Star_Ledger.pdf). Additionally, Sasha has been recognized for her efforts on the county, state and federal levels including The President’s Volunteer Service Award.

Sasha is not new to the world of community service. She has worked at several soup kitchens, delivered Meals-on-Wheels, sponsored a needy child through Children International, and volunteered as a counselor at Camp Sunshine, a retreat for children with life threatening illnesses and their families.

Sasha is presently a freshman at Northwestern University in Evanston, IL.

Matt Williams joined The Martin Agency in 1991 as an account executive. He moved to the strategic planning department in 1995 and was named partner in 2005. We've yet to find something he can't do well. (Heck, he's even pretty good with both guitars and golf clubs. Which we all find very irritating.)

Since joining the agency, he's managed and led strategic development for accounts as diverse as Saab and UPS. He has led global strategy development for Saab, UPS and Credit Suisse, working with agencies in London, Stockholm, Frankfurt and the U.S., and has managed strategy on EFFIE-winning campaigns for UPS, Signet Bank, Bank One and GEICO Auto Insurance. He has received Account Planning awards from the American Association of Advertising Agencies for both Saab and UPS. And his work for GEICO contributed to the creation of a campaign that won direct marketing's highest award - the Diamond ECHO.

Matt began his career in advertising at Ketchum Advertising in Philadelphia. He holds an MBA from The Kellogg School of Management at Northwestern University and an undergraduate degree in marketing from The College of William & Mary. Matt is a contributing author Kellogg On Branding (Wiley & Sons, 2005). He has been a guest lecturer in account planning at the American Association of Advertising Agencies , the American Marketing Association and Virginia Commonwealth University Adcenter. He has also served as a judge for the EFFIE Awards and the US Account Planning Awards. Matt and his wife live in Richmond with their sons, Patrick and Ethan.

John Davidoff launched Davidoff Communications in 2005 as a marketing and sales consulting firm specializing in strategic planning, integrated marketing program development, corporate partnerships and sales consulting.  The firm works with a mix of Fortune 500 corporations, leading national and international not-for-profit organization, boutique clients and entrepreneurs. With 25 years of experience working with national consumer, business-to-business and non-profit brands, John Davidoff is recognized as a leader in strategic planning, thought leadership and business development and is the architect of the Davidoff Methodology for Mission Driven Marketing™. John is a regular public speaker, trainer and serves as adjunct faculty and a coach for the Wright Leadership Institute where he teaches sales and networking. In 2007, John published a paper on Partnership Marketing for the Promotional Marketing Association.

Prior to launching his own company, John held senior executive positions with Entertainment Marketing, Inc., Omnicom’s Radiate Group, General Growth Properties and DDB.

John lives in Evanston, Illinois with his wife and two sons. Outside of work, he serves on the President’s Council of The Heartland Alliance for Human Needs and Human Rights and is the Capital Campaign Chair for the Wright Graduate Institute.

In his roles at LOHAS, Ted Ning promotes the expansion and awareness of this marketplace and is in a unique position to examine trends and is able to identify overlapping interests from various LOHAS market sectors. He is also able to provide perspective about how responsible business practice should be presented and branded to the consumer. Furthermore, he can provide case study examples of companies that have transformed their business operations to become ‘green’ which have resulted in profitability and healthier work environments. Ted has been with LOHAS for 5 years and has been invited to speak internationally about the market to Universities, private and public companies and other business conferences. He has been interviewed by journalists from The New York Times, NBC, New Yorker, Newsweek, various regional newspapers and lifestyle oriented radio programs. He is a contributing writer to Spa Business, American Spa magazine and Organic Style Taiwan. He also serves on several boards promoting sustainability, organic living and micro-credit enterprises. Ted has a Masters degree in adult education. He has lived overseas in Asia where he studied Chinese and also lived in Japan and was a ski coach during the 1998 Nagano Winter Olympics.

Emmy Award-winning television host, Steve Thomas, is Planet Green’s resident green building expert and host of the network’s “Renovation Nation”. Steve is most widely recognized for his 14-year stint on television's most popular home improvement series, “This Old House.” Known as the "ultimate home enthusiast,” Steve helped to catapult “This Old House” to the top of PBS's list of most-watched ongoing series of all time. He also contributed to the successful debut of “Ask This Old House” as host during its first year.

Steve was honored with a 1997-1998 Daytime Emmy Award and a total of nine nominations for "Outstanding Service Show Host.” Not surprisingly, Steve’s enthusiasm for fixing up old houses was influenced by his father, whom he described as a "true weekend warrior — fearless and always ready to take on any project." Steve’s first project on his own was to renovate a run down 1920’s residence in Olympia, Washington. He continued working in the Pacific Northwest until moving to Massachusetts in 1980.

An "expert in demand" on television shows such as Oprah!, Today, CNN, Entertainment Tonight, and Good Morning America, Steve has also contributed to the Homeowner's Manual, published by This Old House Books in 2000, and has authored the best-selling books This Old House Kitchens and This Old House Bathrooms, published by Little, Brown and Company in 1992 and 1993. His column for This Old House magazine, "House Calls with Steve" was tremendously popular with readers.

Steve consults on residential building and renovation for clients all over the United States. He received his bachelor's degree in philosophy from Evergreen State College in Olympia, Washington.

Steve has renovated a number of old houses, including an 1846 Greek revival and the 1836 Colonial revival in which he currently resides with his wife and son in a seaport town north of Boston. He is currently renovating a cottage on a small island off the coast of Maine using many green and energy-efficient technologies and products.

Jodi Murphy is a full-time demolition auctioneer. This Chicago native finds houses that are scheduled to be demolished and before the bulldozers arrive, she auctions off the reusable elements, room-by-room, doorknob-by-doorknob. With a public hungry for affordable building materials, Jodi was one of the first in the country to recognize this opportunity to reuse, and recycle. In nineteen years, she built a market of devoted followers and newcomers alike who are interested in finding a deal and giving everything, from full kitchens to hot water heaters, a second life.

In 1989, as a young wife and mother of two, Jodi began her recycling career when she had hopes of remodeling her first home. As with most first-time homeowners, Jodi and her husband Patrick, had dreams that were far bigger than their checkbooks. They barely had two nickels to rub together, let alone the money needed to remodel the kitchen or bathroom. One day while driving by a house slated to be demolished she decided to stop in and take a look. With kids in tow, she toured the demo site and was amazed at what was being thrown away. The house contained fixtures that were far superior to anything she could afford. On the spot, she made an offer for the fixtures. The builder accepted the cash and the rest is history- an auction business was born.

Nineteen years later, Jodi is the best in the business and her company, Murco Recycling holds over 60 auctions a year. Her industry awards include: The 1996 Outstanding Recycler from Illinois Recycling Association and the 1999 Governors Pollution Prevention Award.

Now a single mother, Jodi lives in the Chicago area with her three daughters, Megan, Allie and Maddie. Her hobbies include ballet, skiing and travel. Jodi holds a degree in Psychology from the University of Illinois, which may explain why she can communicate with surly contractors, hardened builders and novice renovators, all while successfully raising three daughters.

A 25-year marketing and market research professional, Amy Hebard honed her research skills in the telecommunications world, where until 2003 she headed up the Consumer Market Research Division at AT&T. There she was responsible for overseeing custom research as well as tracking studies on a wide range of topics, with a firm focus on the actionability of research through segmentation development and database scoring. She has served as a consultant through Hebard Research Services, LLC, advising clients on effective research strategies to support their marketing; and most recently is the Co-founder and Chief Research Officer of Earthsense, LLC, an applied marketing firm that conducts the Eco-Insights syndicated survey. Amy's clients have included Alcatel-Lucent, Columbia House, Deloitte, Genworth Financial, and The Conference Board. Amy is PRC certified at the Expert Level by the Market Research Association and is an active member of numerous industry groups. She has a BA from Ithaca College (philosophy) and a PhD from Columbia University (psychology) and lives in Maplewood, NJ with her husband, Jim McRobert.

For Wendy Cobrda, Earthsense is the natural evolution of a 20 year career in applied marketing. The first ten years were spent servicing and selling for established marketing leaders such as Claritas, Market Statistics, Mediamark Research Inc. and Group 1 Software. In 1997, Wendy formed Catenate as a means of linking together the myriad datasets and analysis techniques she learned early in her career. Over ten years in business, Catenate has completed multiple projects for clients such as Hewlett-Packard, Experian, Turner Broadcasting, John Hancock, Unicel, Remedy Staffing, Pottery Barn, and Borders, among others. Additionally, Wendy created Catosphere.com -- a co-branded website (powered by ESRI, the world's leader in GIS technology) which features self-serve demographic reports and maps. Wendy currently serves at the Marketing Director for the worldwide non-profit Association of Independent Information Professionals and is a member of various industry associations. Wendy lives in Manlius, NY with her husband Peter Buonfiglio, and their two children.

Dan Shapley is an award-winning environmental journalist and the site editor of The Daily Green.com, the "consumer's guide to the green revolution."

As a reporter and editor for the Poughkeepsie Journal in New York's Hudson Valley, he won accolades for coverage of issues ranging from communities dealing with the health effects of toxic pollution to the convoluted distribution system that can inhibit people from eating food grown locally. He brought his expertise to The Daily Green.com in time for Earth Day 2007, and has helped develop The Daily Green.com into a site that is as successful as it is influential.

The Daily Green.com, launched in beta in April 2007 and alpha in November 2007 by Hearst Magazines, provides environmental news and the concepts of green living to everyday Americans with a fun, accessible style and easy, commonsense tips.

As director of environmental affairs for Toshiba America Inc. (TAI), Craig Hershberg oversees the Toshiba America Group companies’ environmental strategy and environmental management obligations.

Additionally, at the TAI level, he is responsible for managing the U.S. implementation of Toshiba Corporation’s Environmental Vision 2050, a commitment to improve the eco-efficiency of all Toshiba’s business processes and products by a factor of 5 by 2025 and by a factor of 10 by 2050 compared with 2000. Environmental Vision 2050 includes initiatives to reduce Toshiba’s own environmental footprint while offering products and services that will help businesses and consumers reduce theirs.

Prior to joining Toshiba America, Craig spent six years at the U.S. Environmental Protection Agency in Washington D.C. where he managed the ENERGY STAR office equipment and consumer electronics programs.

As an Advocate of Direct Mail Programs with Corporate Advertising at the United States Postal Service (USPS) headquarters and Editor of Deliver Magazine /delivermagazine.com, Cat Moriarty is dedicated to the large business sector, developing marketing strategies to help senior-level direct marketers and advertising agencies maximize their integrated communications by utilizing USPS products and services.

Cat has been with the U.S. Postal Service since 1988, gaining exposure and expertise in various fields, including: customer services, sales and acquisitions and most recently, segment advertising and marketing.

A member of the Direct Marketing Association (DMA), Cat serves as an ECHO committee member and has facilitated trainings on products and services of the USPS for the Association of Mailing, Shipping and Office Automation Specialists. An avid speaker, Cat has addressed audiences at various Printing Industry Association conferences, local and national DMA events and PCCs.

Cat earned her Bachelor of Science degree from Sacred Heart University in Fairfield, Connecticut, where she majored in business administration and marketing.

In his role as Vice President, Marketing for Frito Lay North America, Gannon Jones leads the company’s efforts to elevate perceptions of its portfolio via health & wellness and sustainability communications. Additionally, Gannon oversees a portfolio of brands that play key roles in this strategy including Lays and SunChips, as well as new brand innovations. Prior to joining Frito-Lay in 2006, he spent 12 years at Kraft Foods where he held numerous marketing and strategy roles, including overseeing Kraft’s widely acclaimed relationship marketing (CRM) program.

Gannon is a graduate of Queen’s University School of Business in Kingston, Ontario, Canada. He lives in Dallas with his wife and three young children. When he’s not working, he’s passionate about trying to master the physics of hitting a little white sphere, and spending time with his kids.

On December 1, 2006, Vikki N. Spruill began serving as President and CEO of The Ocean Conservancy, becoming just the fifth person, and the only woman, ever to hold that title. Prior to her appointment at The Ocean Conservancy, she was president and founder of SeaWeb, a non-profit organization that uses strategic communications techniques to advance ocean conservation. Vikki led a team there that in eleven years designed and executed countless important and innovative programs to promote ocean conservation and improve ocean governance. Prior to SeaWeb, Vikki spent 15 years in public relations, including five years as a senior vice president at Ruder Finn, one of the largest independently held public relations firms in the world, where she was responsible for client management and new business development. Vikki is a member of the board of directors for Sky Truth and sits on the Aldo Leopold Leadership Program Advisory Committee. She is currently a managing director of COMPASS, the Communications Partnership for Science and the Sea. Vikki serves on the Advisory Committee for the Ocean Hall of the Smithsonian’s Natural History Museum and the Conservation Committee of the SeaChange Investment Fund. She is also a newly appointed member of the Pew Fellows Advisory Committee. Most recently, Vikki founded FoundationWorks, a nonprofit organization working with foundations to enhance effectiveness for foundations and grantees. Vikki graduated cum laude from Loyola University in New Orleans with a Bachelor’s degree in communications and a minor in religious studies. She received her Master’s degree from the University of West Florida; also in communications.

Sheila Voss is the corporate director of education and conservation for the Worlds of Discovery parks, better known as SeaWorld, Busch Gardens and Discovery Cove. In her current role, Sheila helps direct and develop the interpretive experiences for all the parks’ animal exhibits, shows and education programs, reaching more than 20 million people a year. She also works National Wildlife Federation and others to launch awareness campaigns, develop cause-related marketing programs, and support conservation education in the U.S. and around the world. In addition, Sheila serves as the executive director of the SeaWorld & Busch Gardens Conservation Fund, a non-profit foundation committed to species research, habitat protection, animal rescue and conservation education.

Sheila holds an M.S. in Environmental Policy and Public Administration from Southern Illinois University Edwardsville and a B.A. in English from the Pennsylvania State University. A native Floridian but lover of Midwest seasons, Sheila is currently based in St. Louis, MO.

As Director of Production and Licensing for National Wildlife Federation (NWF), Tony Summers is responsible for developing corporate partnerships as well as media and educational programming of NWF’s core brands. Since arriving at National Wildlife, Tony has been responsible for managing key accounts such as Barnes & Noble, Busch Entertainment Corporation, The Home Depot and Bank of America.

Tony has served as the NWF Executive Producer on three primetime network shows with Animal Planet and PBS. Tony, who joined the company in 2002, has worked in the non-profit sector for 12 years and joined National Wildlife Federation from National Geographic Society.

Tony graduated from Guilford College in Greensboro North Carolina and has two boys ages 9 and 10. He resides in Herndon, Virginia.

Amanda Glasgow is a senior vice president and deputy practice leader of the Global Consumer Marketing practice of MS&L New York. She joined the agency in February 2003 and has managed strategic public relations programs for blue chip clients.

Amanda currently serves as global account director for MS&L’s Oral-B team. In this role, she manages creative development and execution of strategic influencer marketing and public relations program around the globe. She also oversees ER support for Procter & Gamble’s Febreze account. Previous P&G work includes launching the Charmin Times Square Restrooms; leading teen-focused programming for Always and Tampax; the Silver Anvil-winning launch of Mr. Clean AutoDry; as well as influencer outreach and media relations support for Puffs and Bounty. Amanda also co-leads IM MSL, the agency's Influencer Marketing specialty which was honored recently by both PR Week and The Holmes Report for outstanding innovation.

Previous account work includes driving strategic media relations programs for IAC/InterActive Corp. businesses Match.com/Chemistry.com and Evite; financial literacy programming for clients including Intuit and Capital One; and influencer outreach for Vonage. Her work at MS&L has won PR Week, SABRE and Silver Anvil awards.

Prior to joining MS&L, Amanda was with global technology PR firm Text 100, where she spent nearly two years working with Text 100’s flagship client IBM. Amanda previously was with divine interVentures and Edelman Public Relations.

Amanda graduated from Northwestern University with a B.S. in communications, having minored in political science.

Sheila has extensive experience in media, corporate public relations, education, crisis communications and public affairs. She has worked on environmental initiatives throughout her career, from her days as a reporter covering the issues to corporate and coalition efforts to promote the use of such renewable fuels as clean diesel, ethanol and hydrogen.

Sheila has been a trusted senior counselor to such clients as the American Public Power Association, Diesel Technology Forum, GM, Renewable Fuels Now, OnStar, Roche, BD, Nestle, EDS and a coalition of freight rail customers representing the power, chemical and forestry industries called Consumers United for Rail Equity. Her work has repeatedly earned industry recognition from entities such as the Holmes Report, PR Week, the PRSA, PR News and IABC.

She was Managing Director of MS&L’s Detroit office before joining the DC team in 2005.

Prior to joining MS&L, Sheila was director of safety and environmental affairs at DaimlerChrysler Corp., overseeing sensitive communications issues and an industry-leading child safety program. She also was a communications officer for the C.S. Mott Foundation, where she led national and grassroots efforts to support the development of after school programs with the U.S. Department of Education. She earlier worked for the Michigan Family Independence Agency as a senior policy and external affairs advisor to the director and Gov. John Engler.

A graduate of Central Michigan University, Sheila holds a baccalaureate degree in political science and journalism. She spent 10 years as an award-winning reporter and editor with The Detroit News.

Michelle hails from a small town in South Georgia that has the distinction of being the carpet tile capital of the world. Growing up, it was her worst nightmare to end up back in LaGrange working for a textile mill, so of course that’s what happened. But it wasn’t just any textile company, it was Interface, and they had a great vision for becoming the world’s first sustainable enterprise.

Michelle’s experience as Interface’s Director of eBusiness taught her how to marry environmental performance with bottom line results.

At USGBC, Michelle is helping the green building movement grow from a niche market to defining the mainstream by leading the organization’s outreach efforts, including marketing and communications, public policy, development, and residential programs.

Prior to joining USGBC, Michelle was VP of Marketing for BlueBolt, a tech start-up in the building industry. She holds degrees from Emory University and from Georgetown’s School of Foreign Service.

For Linda, what started as a college summer job at camp Hug-A-Tree blossomed into a full-fledged environmental career. For more than a decade, Linda combined her irrational environmental exuberance with a penchant for corporate fundraising while overseeing National Wildlife Federation's cause marketing program. After a brief stint in a branding agency, Linda has come home to Grist to build partnerships that draw in the next generation of people who care about Mama Earth while generating revenue to keep the lights on and the computers humming.

Having never quite let go of her camp days, you may spot Linda in her native Washington D.C., mountain biking, kayaking, camping, and generally exploring the wilder climes outside the beltway with her two kids and devoted mutt Rosie in tow.

Michael Martin, founder and Prez of MusicMatters, is one of the country’s leading social change activists. Pioneering a revolutionary process called Effect Marketing™, MusicMatters reaches millions of consumers each year and creatively inspires them to take action via unique campaigns, coalition building, and street and retail events.

For nearly two decades Michael has affected policy change and delivered bottom line results to scores of values-based businesses. Clients include Annie’s, Jack Johnson, Organic Valley Family of Farms, Stonyfield Farm, Horizon, Clif Bar, Nature’s Path, Dave Matthews Band and many more. MusicMatters, a Minneapolis based firm, is internationally recognized for the award winning, unique, powerful and entertaining brand experiences and social change they create.

Some of Michael’s work includes:

• Created Ben & Jerry’s Dave Matthews Band One Sweet Whirled Lick Global Warming campaign
• Developed the Organic and Natural Experience® Tour and GO Organic! ® for Earth Day (GO!)
• Helped to popularize carbon dioxide offsets via “Cool Tour” in the music industry
• Campaign Director for Jack Johnson’s All At Once Campaign

Michael lives in Minneapolis with his wife Gwen and kids.

Steve Davies is global marketing director for NatureWorks LLC, a company formed with the unique mission of bringing to market a broad family of performance bioplastics created from plants, not oil. In his role, Steve leads market development for the plastics & fibers markets which NatureWorks serves - with Ingeo natural plastic innovations in packaging, bottles, food service-ware, films, and durable electronics, and with Ingeo fibers in apparel, personal care, home and garden.

Since joining NatureWorks in 2003, Steve has led fibers applications development, business development in apparel, home textile, and nonwovens markets, brand management, and marketing communications. Previously at Honeywell International, he held a variety of positions spanning process & product development, and applications and downstream business development in the polymers & fibers markets.

Pat Penman is Director – Global Environmental & Safety Actions. In this role, she provides global leadership to facilitate the development and implementation of environmental and safety policies, strategies and actions.

Pat directs the company’s efforts to continually reduce its environmental footprint through energy efficiencies and renewable energy sources. Pat leads programs that advance social progress throughout the world, particularly in Base of the Pyramid communities. She oversees the company’s efforts to select earth-responsible raw materials through its patented and award-winning Greenlist™ process. Pat also manages the company’s initiatives to help prevent and combat insect-borne diseases like malaria and dengue.

Pat has more than 18 years of marketing experience with SC Johnson. She previously served as Director of Marketing Services, in which she was responsible for over $500MM of annual spending in consumer communication planning and execution.

Pat graduated from Pennsylvania State University. She has two daughters, Katherine and Michelle.

Susan oversees strategic brand marketing, event marketing and media relations for Brita filtration systems and the Mushroom Council.

Brita’s FilterForGood campaign recently won several awards, including the Bronze Anvil, the IPRA Golden World, the Holmes Silver SABRE and the Publicity Club of Chicago Golden Trumpet. The campaign encourages Americans to reduce bottled water waste by switching to a reusable bottle with filtered water. In its first year, the campaign has helped keep more than 100 million water bottles from landfills and generated double digit sales for Brita.

Susan has managed a variety of food and consumer products at Edelman including Avent, Brown-Forman Beverages, Bush’s Baked Beans, GE Lighting, Rust-Oleum paint products and MVP.com.

As Sustainable Packaging Manager for The Coca-Cola Company, April Crow is working to help the company reach its vision of a world in which packaging is no longer seen as waste but as a valuable resource for future use. She works with the Coca-Cola system of over 300 bottling partners worldwide to advance an integrated sustainable packaging strategy. During her thirteen years at Coca-Cola she has held a variety of roles in Environment and Water Resources, Scientific & Regulatory Affairs, and Quality.

She is a graduate of the University of Georgia and holds a B.S. in Environmental Health and a M.S. in Instructional Technology.

April serves on the Executive Committee for the Sustainable Packaging Coalition. She maintains an active role with several environmental organizations and is a board member of the Georgia Recycling Coalition.

Carla Fantoni serves as head of marketing for Tetra Pak Inc., USA, and is well-versed in the topic of sustainable food and beverage packaging. Under her leadership, Carla leads the charge of positioning Tetra Pak’s carton packages as the environmental and convenient package alternative for healthy liquid food in the U.S.

David brings more than 15 years of client services experience in creative strategy, design, and video storytelling. Prior to joining Saatchi & Saatchi S, David led the creative design and video production teams for Sawyer Media, a San Francisco-based media company that developed broadcast programming for MSNBC, ABC, Discovery Channel and PBS as well as broadband media solutions for Cisco Systems, Citibank, Purina, and Autodesk. At the interactive agency Scient, David led the media strategy group, and was responsible for development of all editorial, interactive content, media partnerships, personalization strategies and content management systems for clients including Ziff Davis Publishing and Wells Fargo, along with start-ups like Hotwire.com, Verde.com, and Charitableway.com. At Boston-based Art Technology Group, David managed creative teams for Disney Channel and Disney Imagineering, and was responsible for the development of Disney Channel’s landmark character-based interactive programming block, ZoogTV. When not designing solutions for clients, David creates challenges of his own design with his award-winning video game puzzle series, mPuzzles, which have been distributed worldwide and translated into ten languages.

John Hughes was appointed Manager of Strategic Marketing for Chevrolet in October, 2006. In this assignment, he is responsible for setting marketing direction for Chevrolet’s “fuel solutions” initiatives, including the “Gas Friendly to Gas Free” communications and the Chevy Equinox Fuel Cell. John is also the Volt Marketing Manager, leading the introduction on this all new innovative product.

Throughout his 25 year career, John has held a number of positions at Chevrolet, leading the development and execution of nearly a dozen highly successful Chevrolet product launches including Cavalier, Corsica, Camaro, Corvette, Malibu, Impala, Tahoe, Suburban, Avalanche, and now the Volt. He is the recipient of multiple General Motors Chairman’s awards for his contributions in the many successful vehicle launches he has led. In addition, John has worked on a variety of sales and marketing assignments with the General Motors Field Staff in New York, Chicago, and Florida.

As a native of Detroit, Michigan, John joined General Motors in 1979 as a GMI (now Kettering University) student and holds a Bachelor of Science Degree in Industrial Administration. As part of that program, he worked in a variety of GM field offices and manufacturing facilities while still in school. John earned a Master’s Degree in Finance, graduating with Distinction, from Walsh College in 1992. He attended the Center for Creative Leadership in 2001.

John lives in Grosse Pointe, MI with his wife and their three active and energetic children.

John Rooks is president and founder of The SOAP Group, an advocacy company helping organizations develop authenticly positive cultures, brands and communication programs. SOAP (Sustainable Organization Advocacy Partners) works for large and small corporations, start-ups, government entities, non-profits, traditional ad agencies and all the crevices in between.

With a keen insight into the modern consumer's requirement for dialoge, not monologue, John provides explainantion for why Old School mass marketing and broadcasting is a failed strategy for communicating authenticity. Exploring and crafting the elements of brands (emotional, practical, cultural) through workshops, exercises and reputation research, John combines learning and brand theory through smart design and communication programs.

Sought as an industry expert, John is frequently interviewed by media, including the New York Times, International Herald Tribune, and the Washington Business Journal. Having initiated a series on MarketingProfs focused around green marketing, most recently John has become a feature writer through his column Consumption Junction, found at The LOHASIAN, and as a guest columnist and green marketing expert for both the Environmental Leader and Whole Revolution.

As a consultant for Fortune 500 companies, international non-profits and start-up companies on issues of environmental and sustainability messaging, John has a master’s degree in writing and cultural theory; focusing on the intersection of cultural identity, language and sustainability.

Originally from Chicago, in early 2006 Alisa Conroy joined The SOAP Group, whose home base is on the rocky coast of Maine. Responsible for advocating on behalf of SOAP’s diverse clients, Alisa pushes communication deeper into organizational and societal culture. She embraces the idea that communication is the final component of sustainability and corporate social responsibility, not the first.

Alisa launched her profession by first serving in Americorps, setting a strong foundation to discern the lines linking corporations and non-profits; a skill-set that comes in handy in today’s new values economy. Applying asset-based development, Alisa promotes the power of implementing strategic plans that engage a company’s strengths and assets to reach ROI goals.

Having worked with a myriad of organizations, Alisa has conducted demographic research for marketing tactics targeting powerhouse consumer segments, including female purchasing patterns. Selected based on her strategic perspective and sound professional judgment, Alisa is also an Accredited PR practitioner; earning the APR mark of distinction for public relations professionals who demonstrate a commitment to the profession and to its ethical practice. Alisa has successfully produced national media attention for SOAP clients, including Good Morning America, NBC Nightly News, and TIME Magazine.