| Sessions/Speakers: Past Speakers |
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The roster of past Good And Green® speakers is a who's who of marketers, researchers, brand-builders and green marketing experts.
Note: Titles and companies representative of position at the time of speaking engagement. Speakers with a bullet (•) in front of their name won the "Take The Cake" Best Speaker Award that year. |
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| 2011 |
Miriam Arond, Director, Good Housekeeping Research Institute www.goodhousekeeping.com
"The Development of the Green Good Housekeeping Seal" |
Stacy A. Genovese, Technical Director, Good Housekeeping Research Institute www.goodhousekeeping.com
"The Development of the Green Good Housekeeping Seal" |
Michael Brown, Ph.D., Principal, Brown and Wilmanns Environmental, LLC www.bw-environmental.com
"Marketing Sustainability: Dos, Don'ts and D'uhs" |
Lou Nowikas, Director of Operations, Real Estate & Facilities Planning, Hearst Corporation www.hearst.com
"Hearst Tower: Not Just a Better Skyline, a Better Sky" |
Mike Kapalko, Sustainability Marketing Manager, SCA Tissue North America www.sca.com
"Is Green Organic to Your Company or Just a Layer of Noise Pollution? SCA a Green Story" |
Mary Shaughnessy, Vice President Group Account Director, Cramer-Krasselt www.c-k.com
"Is Green Organic to Your Company or Just a Layer of Noise Pollution? SCA a Green Story" |
Dan Shapley, Senior Editor, TheDailyGreen.com www.thedailygreen.com
"Heart of Green Award Winning Brand Interview" |
Jasper van Brakel, CEO, Weleda North America www.usa.weleda.com
"Heart of Green Award Winning Brand Interview" |
Robert Safian, Editor and Managing Director, Fast Company www.fastcompany.com
"Fast Company Interviews Chipotle" |
Mark Crumpacker, Chief Marketing Officer, Chipotle Mexican Grill www.chipotle.com
"Fast Company Interviews Chipotle" |
Ken Kobrick, Co-Founder, Passchal www.passchal.com
"From The Road to Luxury…Design With The Environment In Mind" |
•Michael Parrish DuDell, Senior Editor, Ecorazzi.com www.ecorazzi.com
"Take Two and TEXT Me in the Morning: How to Activate and Engage Generation Y" |
Tim Thornhill, Partner, Mendocino Wine Company www.mendocinowineco.com
"Building a Winery on Three E’s: Economics, Environment and Social Equity" |
John Rooks, CEO/Founder, The SOAP Group www.thesoapgroup.com
"Authentic Marketing: Corporate America’s Next Big Challenge" |
Timothy J. Kenyon, Manager, Consulting, GfK Roper Consulting www.gfkamerica.com
"Jump Starting the Movement – Insight and Foresight from the GfK Roper Green Gauge® Studies" |
Jennifer James, Vice President, GfK Roper Consulting www.gfkamerica.com
"Jump Starting the Movement – Insight and Foresight from the GfK Roper Green Gauge® Studies" |
Nick Harris, Director of Digital Marketing, Benjamin Moore Paints www.benjaminmoore.com
"Lean Back, Lean Forward and Deliver on Our Green Promise: Treading 'Greenly' with a Big Impact and Huge Reach" |
Diane MacEachern, Founder & CEO, Big Green Purse www.biggreenpurse.com
"Helping End Deforestation, One Sales Rep at a Time: Avon's 'Hello Green Tomorrow' Campaign" |
Susan Arnot Heaney, Director, Corporate Responsibility, Avon Products, Inc. www.avon.com
"Helping End Deforestation, One Sales Rep at a Time: Avon's 'Hello Green Tomorrow' Campaign" |
Bob Davino, Vice President Marketing, Nestle Waters North America
www.citizenshipreport.nestle-watersna.com
"More than Marketing: Nestlé Waters’ Sustainability Story" |
Aliza Freud, Founder and CEO, SheSpeaks, Inc. www.shespeaks.com
"Inspiring Women to Be 'Future Friendly': How P&G Harnesses Social Engagement to Show That Small Steps Can Make a Big Difference" |
Kara Gaffney, Social Engagement and Sustainability Manager, PainePR www.painepr.com
"Inspiring Women to Be 'Future Friendly': How P&G Harnesses Social Engagement to Show That Small Steps Can Make a Big Difference" |
Steve Thomas, TV Host; Principal, Steve Thomas Home and Conference Emcee www.stevethomashome.com
"The Pale Blue Dot: What is Green Building?" |
| |
| 2009 |
Holly Heline Jarrell, Group Managing Director, GfK Roper Consulting www.gfkamerica.com
"Green Consumers, Red Economy" |
J. Berrye Worsham, President/CEO, Cotton Incorporated www.cottoninc.com
"Facing the Future: The Role of Cotton in 2050" |
Annie Weber, Senior Vice President, General Manager, GfK Roper Public Affairs & Media www.gfkamerica.com
"Idealism or Realism? What Do Consumers Actually Expect of Companies?" |
Lee Broughton, Director, Corporate Sustainability, Enterprise www.keystogreen.com
"Engaging Customers with a Successful Offset Program" |
Bill Morrissey, VP - Environmental Sustainability, The Clorox Company www.TheCloroxCompany.com
"Going Green: Unexpected Learnings" |
Pete Davies, President, GfK TerraPass Retail www.terrapass.com
"Engaging Customers with a Successful Offset Program" |
Timothy J. Kenyon, Senior Market Analyst, GfK Roper Consulting www.gfkamerica.com
"Idealism or Realism? What Do Consumers Actually Expect of Companies?" |
Ted Ning, Executive Director, LOHAS Conference www.lohas.com
"So, You Think You Are A Green Marketer? Prove it!" |
Richard Seireeni, President, The Brand Architect Group www.brandarchitect.com
"The Gort Cloud: The Invisible Network Powering Today's Most Visible Green Brands" |
Suzanne Shelton, President and CEO, Shelton Group www.sheltongroup.com
"Motivating Mainstream Consumers to Make Sustainable Choices" |
Mickey Brazeal, Author, RFID: Improving The Customer Experience www.brazeal-rfid.blogspot.com
"Making Green… Convenient!" |
Wendy S. Cobrda, President and Founder, Earthsense www.earthsense.com
"Environistas: Can Women Consumers Push Green into the Black?" |
Margaret McAllister, Principal, Red Kite Business Advisors www.redkitesite.com
"Environistas: Can Women Consumers Push Green into the Black?" |
Evelyn Olson Lamden, Principal, Red Kite Business Advisors www.redkitesite.com
"Environistas: Can Women Consumers Push Green into the Black?" |
Anya Kamenetz, Staff Writer, Fast Company www.fastcompany.com
"Networks for Change" |
Carol Ott, Corporate Business Development Manager, Mohawk Fine Papers www.mohawkpaper.com
"We Will Never Be A Paperless Society. So how do you make your communications effective AND sustainable?" |
Alisa Conroy, VP of Strategy, The SOAP Group www.thesoapgroup.com
"Heroic Marketers Do More Than Promote" |
John Rooks, President, The SOAP Group www.thesoapgroup.com
"Heroic Marketers Do More Than Promote" |
•John Marshall Roberts, Author, Igniting Inspiration, CEO, Conceptual Age Media www.jmarshallroberts.com
"The Secret Psychology Behind Social Media Success Stories" |
Diane MacEachern, Founder/CEO, Big Green Purse www.biggreenpurse.com
"Transforming Your Company Through Sustainability" |
Michael J. Robinson, Vice President of Environment, Energy and Safety Policy, General Motors Companywww.gm.com
"Reinventing General Motors" |
Andrew Hargadon, Professor of Technology Management, Graduate School of Management at UC Davis www.gsm.ucdavis.edu
"Networks for Change" |
Bob Domenz, Founder and President, Avenue www.avenue-inc.com
"Transforming Your Company Through Sustainability" |
Lyell Clarke, President and CEO, Clarke www.clarke.com
"Transforming Your Company Through Sustainability" |
Lynn Cecchi, Sales Coordinator, Clarke www.clarke.com
"Transforming Your Company Through Sustainability" |
William B. Rosenzweig, Co-Founder and Managing Director, Physic Ventures www.physicventures.com
"Networks for Change" |
Tim Thornhill, Owner, Parducci Wine Cellars www.mendocinowinecompany.com
"Transforming the Wine Industry: Red, White and Green" |
Sheila Gruber McLean, SVP/Director, NA ECO Network, MS&L www.mslworldwide.com
"Breaking through the Green Noise without Greenwashing" |
Mark T. Petruzzi, VP, Certification and Strategic Relations, Green Seal www.greenseal.org
"Breaking through the Green Noise without Greenwashing" |
Tom Pollock, Program Manager, Metafore www.metafore.org
"We Will Never Be A Paperless Society. So how do you make your communications effective AND sustainable?" |
Jeff Weinberger, Chair, Cisco WebEx Green Initiative www.webex.com
"Networks for Change" |
| |
| 2008 |
Tom Carr, Senior Vice President, Marketing, Planet Green www.planetgreen.com
"ECOMANIACS ABOUND! Opportunities & Lessons from the Launch of the First Television Network Dedicated to Green" |
Adam Werbach, Global CEO, Saatchi& Saatchi S www.saatchis.com
"From Green to BLUE: New Strategy for Sustainability" |
Steve French, Managing Partner, The Natural Marketing Institute www.nmisolutions.com
"From Haight-Ashbury to Today's Boardroom: Baby Boomers' Impact on the Green Movement" |
Dave Chapman, Partner/Director, Ketchum West www.ketchum.com
"Creating Sustainable Buzz: Haagen-Daz Loves Honey Bees" |
Dori Sera Bailey, Director-Consumer Communications, Dreyer's Grand Ice Cream www.dreyers.com
"Creating Sustainable Buzz: Haagen-Daz Loves Honey Bees" |
Sasha Lipton, Founder, Second Chance Toys www.secondchancetoys.org
"Giving Used Plastic Toys a Second Chance!" |
Cathrine "Cat" Moriarty, Direct Mail Advocate & Editor, Deliver, U.S. Postal Service www.usps.com
"Go Green with Direct Mail"
"The View From E-Level: Executive Perspective on Green" |
Amy Hebard, PhD, Chief Research Officer, Earthsense, LLC www.earthsense.com
"You Had Me at Hello...Wooing and Winning Consumers on the First 'Date'" |
Wendy Cobrda, CEO, Earthsense, LLC www.earthsense.com
"You Had Me at Hello...Wooing and Winning Consumers on the First 'Date'" |
Steve Davies, Global Marketing Director, NatureWorks, LLC www.natureworksllc.com
"The Journey of Introducing a New Green Brand" |
John Rooks, President, The SOAP Group www.thesoapgroup.com
"Green Heroes: How Cultural Icons Can Shape Market Understanding & How To Build A Brand That’s Heroic" |
Alisa Conroy, VP Strategy, The SOAP Group www.thesoapgroup.com
"Green Heroes: How Cultural Icons Can Shape Market Understanding & How To Build A Brand That’s Heroic" |
Denise Waggoner, VP Creative Research, Getty Images www.gettyimages.com
"Visual Report Card on Green" |
Mitch Baranowski, Founding Partner, BBMG www.bbmg.com
"Conscious Consumers are Changing the Rules of Marketing: Are You Ready?" |
Raphael Bemporad, Founding Partner, BBMG www.bbmg.com
"Conscious Consumers are Changing the Rules of Marketing: Are You Ready?" |
Robert Safian, Editor/Managing Director, Fast Company www.fastcompany.com
"The View From E-Level: Executive Perspective on Green" |
Craig W. Hershberg, Director, Environmental Affairs, Toshiba America www.toshiba.com/tai
"The View From E-Level: Executive Perspective on Green" |
Gannon Jones, VP, Portfolio Management, Frito Lay, Inc. www.fritolay.com
"The View From E-Level: Executive Perspective on Green" |
John Hughes, Manager, Strategic Marketing, Chevrolet www.chevrolet.com/electriccar
"The View From E-Level: Executive Perspective on Green" |
Patricia G. Penman, Director, Global Environmental & Safety Actions, SC Johnson www.scjohnson.com
"The View From E-Level: Executive Perspective on Green" |
Joel Makower, Executive Editor, GreenBiz.com www.greenbiz.com
"Save the Buyosphere: Selling Green in the Age of More, More, MORE" |
Sheila Gruber McLean, SVP/Co-Leader, Global ECO Network, MS&L www.mslpr.com
"Creating Green Evangelists" |
Amanda Glasgow, SVP, Global Consumer Marketing, MS&L Communications www.mslpr.com
"Creating Green Evangelists" |
Jodi Murphy, Host of Planet Green’s “Total Wrecklamation” www.planetgreen.discovery.com/tv/wrecklamation
"Saved From the Wrecking Ball!" |
Michelle Moore, SVP Policy & Public Affairs, U.S. Green Building Council www.usgbc.org
"Green or Greenwash? Talking the Walk" |
John Davidoff, Managing Director, Davidoff Communications www.davidoffcommunications.com
"Reaching New Markets: The Power of Partnership Marketing on the Green Scene" |
L. Celeste Bottorff, VP, Living Well, Coca-Cola North America www.coca-cola.com
"Reaching New Markets: The Power of Partnership Marketing on the Green Scene" |
Vikki Spruill, President & CEO, Ocean Conservancy www.oceanconservancy.org
"Reaching New Markets: The Power of Partnership Marketing on the Green Scene" |
Tony Summers, Director, Production & Licensing, National Wildlife Federation www.nwf.org
"Reaching New Markets: The Power of Partnership Marketing on the Green Scene" |
Sheila Voss, Corporate Director, Education & Conservation SeaWorld, Busch Gardens & Discovery Cove www.worldsofdiscovery.com www.swbg-conservationfund.org
"Reaching New Markets: The Power of Partnership Marketing on the Green Scene" |
•Matt Williams, Partner, EVP & Group Planning Director, The Martin Agency www.martinagency.com
"Beyond the Buzz: A Strategic Approach to Green Marketing" |
| |
| 2007 |
•Joel Makower, Chairman/Executive Editor, Greener World Mediawww.greenerworldmedia.com
"From Here to Sustainability: The Potential (and Pitfalls) of Green Marketing Strategies" |
Pamela Von Lehmden, Senior Vice President, Ketchumwww.ketchum.com
"Silk® Soymilk Green Caps for Green Energy" |
Karen White, Associate Brand Manager, Silk® Soymilk www.silksoymilk.com
"Silk® Soymilk Green Caps for Green Energy" |
Steve French, Managing Partner, The Natural Marketing Institute www.nmisolutions.com
"The LOHAS Market and Consumer Trends: Research & Insight on the Ethical Consumption Revolution" |
Kaj Jensen, Vice President, Public Policy, Bank of America www.bankofamerica.com
"Bank of America and Brighter Planet Forge Partnership to Make It Easy for Consumers to Take Proactive
Role in Climate Change" |
Patti Prairie, CEO, Brighter Planet, Inc. www.brighterplanet.com
"Bank of America and Brighter Planet Forge Partnership to Make It Easy for Consumers to Take Proactive
Role in Climate Change" |
Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute www.nmisolutions.com
"The 7 Guiding LOHAS Principles of a Successful Eco-Strategy" |
Jenn Wood, Senior Sales & Marketing Specialist, Native Energy www.nativeenergy.com
"Carbon Offsetting – A How To Workshop" |
Terry Kellogg, Executive Director, 1% For The Planet www.onepercentfortheplanet.org
"The Give-Back on Giving; Leveraging Philanthropy" |
Strick Walker, Chief Marketing & Development Officer, 1% for the Planet www.onepercentfortheplanet.org
"The Give-Back on Giving; Leveraging Philanthropy" |
Steve Davies, Global Marketing Director, Natureworks www.natureworksllc.com
"When Responsible Innovation Comes to Everyday Life" |
Nicole Smith, Environmental Director, Design & Source Productions www.chameleonpackaging.com
"When Responsible Innovation Comes to Everyday Life" |
Karen Uretsky, Associate Pod Director, Method Home Products www.methodhome.com
"Beyond the Buzz: A Strategic Approach to Green Marketing" |
Maria Intscher, Head Designer, Linda Loudermilk www.lindaloudermilk.com
"When Responsible Innovation Comes to Everyday Life" |
Wade Groetsch, President, Blue Lake Citrus www.noblejuice.com
"When Responsible Innovation Comes to Everyday Life" |
Janesse Thaw Bruce, Publisher & Managing Director, Body + Soul
www.marthastewart.com/body-and-soul
"Beauty and the Green Consumer: Perception Versus Reality" |
Jennifer Ganshirt, Managing Partner, Frank About Women www.frankaboutwomen.com
"The Greener Side of Female Consumers" |
Chuck Salter, Senior Writer, Fast Company www.fastcompany.com
"The Imperfect Journey to Green: Hard Lessons, Advice and True Confessions" |
Lorrie Vogel, General Manager, Considered Products, Nike www.nikeresponsibility.com
"The Imperfect Journey to Green: Hard Lessons, Advice and True Confessions" |
Steve Bradfield, VP Environmental Development, Shaw Industries www.shawgreenedge.com
"The Imperfect Journey to Green: Hard Lessons, Advice and True Confessions" |
George Hoguet, Director Affinity Marketing, Native Energy www.nativeenergy.com
"The Imperfect Journey to Green: Hard Lessons, Advice and True Confessions" |
Angela Nahikian, Manager, Global Environmental Strategy, Steelcase www.steelcase.com
"The Imperfect Journey to Green: Hard Lessons, Advice and True Confessions" |
Daniel Esty, Author, Green To Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value and Build Competitive Advantage www.eco-advantage.com
"Green To Gold" |
Polly LaBarre, Co-author, Mavericks At Work www.mavericksatwork.com
"Can This Company Save The World – And Give Us The Perfect Twill Capri?" |
Ian Yolles, Vice President, Communications, Nau www.nau.com
"Can This Company Save The World – And Give Us The Perfect Twill Capri?" |
Denise Waggoner, Vice President, Creative Research, Getty Images www.gettyimages.com
"Translating Green into Visual Language" |
Kristin Brewe, Director, Brand & Public Relations, Esurance www.esurance.com
"When Making Things Grow Helps Business Growth: A Case Study of Esurance’s Environmental Initiatives" |
Deborah Jones Barrow, Founder, The Daily Green.com www.thedailygreen.com
"How The Internet, Blogging and Social Bookmarking Are Mainstreaming the Green Revolution" |
Starre Vartan, Founder/Editor, Eco Chick www.eco-chick.com
"How The Internet, Blogging and Social Bookmarking Are Mainstreaming the Green Revolution" |
Muhammed Saleem, Professional DIGGER, Pronet Advertising www.pronetadvertising.com
"How The Internet, Blogging and Social Bookmarking Are Mainstreaming the Green Revolution" |
David Wigder, Senior Vice President, Digitas www.digitas.com
"How The Internet, Blogging and Social Bookmarking Are Mainstreaming the Green Revolution" |
Kathy Dragon, Founder, ActiveWoman & Dragon’s Path www.activewomen.com
"Travel Experts Share Insights On A Changing Global Market" |
Kristin Glass, Marketing Manager, Leading Hotels of the World www.lhw.com
"Travel Experts Share Insights On A Changing Global Market" |
Bob McElwee, Publisher/Co-Founder, Modern Traveler Magazine www.moderntravelermagazine.com
"Travel Experts Share Insights On A Changing Global Market" |
Hank Stewart, VP Strategic Messaging, Green Team USA www.greenteamusa.com
"Travel Experts Share Insights On A Changing Global Market" |
Dave Pflieger, Senior Vice President, Legal & Government Affairs, Virgin America www.virginamerica.com
"Travel Experts Share Insights On A Changing Global Market" |
David Steuer, Vice President, Creative, Act Now Productions www.actnowproductions.com
"Creating A Culture of Sustainability" |
David B. Wolfe, Co-Author, Firms of Endearment: How World-Class Companies PROFIT from Passion & Purpose www.firmsofendearment.com
"Firms of Endearment" |
